« Mas Macho Dubai Chapter Open for Business »

The newest Mas Macho chapter is now open for business in Dubai, after receiving permission of the authorities in United Arab Emirates. The chapter will be based in Media City, Dubai, which is ideally located close to the principal business districts of Dubai and the largest indoor ski slope in the world. Middle East macho inquiries are currently being accepted.

According to George Bocca, pizza specialist and managing director of the Middle East, Africa and Asia for Mas Macho, the region is just developing as a macho market, and he predicted a surge of interest on behalf of both men and women.

“The macho man profile in the region is focused on control and female domination; hence, a macho man organization is a perfect match, offering guaranteed interest of the men plus opportunities to exchange stories and best practices,” he said. "Plus there is a lot of body hair to go around!"

“However, as far the women in the Middle East region, we are in the very early stages of their acknowledgment of the macho man. Dubai is one of the most dynamic populations around the globe, and its neighbours are emulating its development.”

Mas Macho was attracted to Dubai's macho-friendly setting, with intellectual property protection and no taxes nor restrictions on foreign ownership, expatriate employees or sending profits outside the country, Bocca said.